Are Brands Creating Cults?

      The Frontline episode that we watched this week was called The Persuaders, and it made me realize how much advertisement has an affect on  my life. There was this one fact that really stood out to me that was brought up, which was that brands can turn their consumers into a cult. I didn't realize how true this was until they gave examples and I actually felt that I was a member of these products' cults. Nike is a brand that I am very loyal to, all the sneakers that I own are all Nike and I know that if I'm in need of a new pair of shoes my go to brand would be Nike. It is crazy how these brands can create products that make people obsessed with buying all their new up to date things. The brand Kleenex has create a cult that has a lot of members because I know some people that call tissues Kleenex even though it may not be that brand. They will ask "where is the kleenex?" even though they are just looking for a tissue. Brands sometimes go to the extreme since they will create catchy theme songs or ads that will add more members to their cult. Ads also like to create a character that will be able to relate to their costumers. Progressive is a prefect example since they like to use the character Flo in every ad because she is a person that can relate to common people while explaining what this insurance company has to offer. In the end I do believe that brands can create cults, but wouldn't exactly call them cults instead I would call these people very loyal customers.